Pilot Rally | LUGS - Ultimate straps for watch lovers

ABOUT US

WE ARE WATCH LOVERS. WE LOVE THEM ALL, FROM VINTAGE TO MODERN.

We believe that a strap is an integral part of a watch’s DNA. A beautiful strap has the power to twist the style of your watch, just like a classy pair of shoes can turn a casual outfit into an elegant one.

CHANGE THE STRAP, NOT THE WATCH!

And fall in love with your watch again.

Learn more

STAY TUNED

Register with LUGS and you will be the first to hear about our upcoming new products and limited editions created just for you.

HELP

Care tip Personal shopper Change your strap